Find the perfect Fitbit for you from our range of tracker, smartwatches and accessories. Designed around your fitness goals, tracking your activity, sleep, weight and more.

New from Fitbit


Fitbit Sense

An advanced smartwatch with a modern design that helps you tune in to your body with tools for heart health, stress management, skin temperature trends & more.

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Fitbit Versa 3

A smartwatch that puts motivation & confidence on wrist with built-in GPS.

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Fitbit Inspire 2

A slim tracker that provides daily inspiration & personalised guidance with a 1 year free Fitbit Premium trial.

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It all fits together

Activity, stress, nutrition and sleep

Learn how changing one thing changes everything.

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Find your perfect fit


Fitbit trackers

Track daily activities to improve your health, fitness & sleep.

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Fitbit Smartwatches

Stay connected with smart experiences while tracking your health, fitness & sleep.

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Take care of yourself and your health with Premium

Fitbit Premium™ is a paid subscription service for users who are interested in personalized health and fitness guidance. With the Premium service, users get customized programs, personal insights, advanced sleep tools and thousands of unique workouts.

Simply go to your Fitbit App. *Valid payment method required. Cancel before trial ends to avoid subscription fees.

Offer valid for new Premium users only.